Illuminate Vintage Announces Rebranding to Velora

by Ana Luna

Illuminate Vintage Announces Rebranding to Velora

Illuminate Vintage, a renowned name in the world of vintage-inspired lighting, is thrilled to announce its rebranding to Velora, reflecting the company’s expanding vision and dedication to providing a comprehensive range of lighting solutions.


The new brand, Velora, signifies a broader scope, encapsulating not only the essence of vintage elegance but also embracing modern and eclectic designs. This rebrand marks a significant milestone in the company's journey, aiming to cater to a wider audience while maintaining the quality and craftsmanship that customers have come to trust.


“Rebranding to Velora is a natural evolution for us,” said Kyle Bostic, Owner of Velora. “While our roots in vintage-inspired lighting remain strong, we are excited to offer our customers a more diverse selection of lighting that blend timeless charm with contemporary styles. This change reflects our commitment to meeting the evolving needs of our customers and enhancing their home environments.”


As part of the rebranding, Velora will be launching a new and improved website, www.velorahome.com, where customers can explore the expanded product lines, enjoy an enhanced shopping experience, and find inspiration for their home lighting projects. The transition from Illuminate Vintage to Velora will be seamless, with the same team continuing to deliver exceptional customer service and high-quality products.